Diagnose
Technical, commercial and competitive review. We establish what is holding performance back and where the upside sits.
Freelance SEO Consultant Australia
Senior SEO leadership.
Without the agency layers.
Work directly with Dave Hobbs—an Australian SEO consultant with 27+ years’ experience building search strategies that turn visibility into measurable commercial growth.
Since 19991,000+ client strategiesAustralia-wide
THE SENIOR ADVANTAGE
Strategy and delivery stay connected.
You speak with the person diagnosing the issues, setting priorities and steering the work. No revolving account managers. No generic playbook.
27+years in
search
search
FOCUSOrganic + AI search
ENGAGEMENTSenior-led
TRUSTED BY AUSTRALIAN BUSINESSES, FROM GROWING FIRMS TO NATIONAL BRANDS
ASHLEY & MARTINCarpet CourtCrazy DomainsWizard PharmacyKeystroke Learning
A different kind of SEO engagement
Direct access to experience.
Clear commercial priorities.
Most SEO engagements become diluted between sales, account management and delivery. Freelance SEO is deliberately different.
Dave works as your senior SEO consultant, fractional SEO director or interim Head of SEO—bringing the judgement to diagnose complex problems and the practical experience to get meaningful work moving.
Discuss your requirementsCapabilities
The complete search growth system.
Each service can stand alone, but the strongest results come from connecting technical health, search intent, authority, content and conversion.
01
SEO Strategy & Audits
A senior-led roadmap built around the commercial reality of your website.
Explore service 02Technical SEO
Crawling, indexation, site architecture and technical fixes prioritised by impact.
Explore service 03Keyword Research
Search demand mapped to pages, intent, competition and genuine revenue opportunity.
Explore service 04On-Page Optimisation
Sharper page structure, content, entities and internal linking—not cosmetic rewrites.
Explore service 05Off-Page SEO
A considered authority and link strategy designed to strengthen the whole domain.
Explore service 06Conversion Rate Optimisation
Turn more qualified organic traffic into enquiries, calls and sales.
Explore serviceThe streamlined SEO process
Clarity before activity.
A disciplined four-stage process keeps every action connected to an objective—and every objective connected to business value.
Prioritise
A clear roadmap ranks work by impact, effort and dependency—so the right work happens in the right order.
Execute
Dave leads the strategy and delivery directly, coordinating with your team where specialist implementation is required.
Measure & refine
Search visibility, qualified traffic, leads and revenue inform the next move—not a vanity report.
SEARCH VISIBILITYGoogle. Maps. AI.
AI Overviews
Organic Search
ChatGPT
Modern search strategy
Be visible wherever decisions now begin.
Search has expanded beyond ten blue links. Your strategy needs to build the technical clarity, brand authority and source-level relevance required across Google organic results, Maps, AI Overviews and conversational search platforms.
- Google organic search and featured results
- Google Maps and local visibility
- AI Overviews, ChatGPT and emerging search journeys
Client perspective
Trusted for the thinking.
Kept for the results.
“Dave completely turned my business around and now I have a flourishing ongoing pipeline of customers from my Page 1 listing. His understanding of SEO, analytics and the code mechanics behind websites is superior.
Australia-wide SEO consulting
National experience.
Local market understanding.
Start the conversation
Let’s identify what will move the needle.
Choose a time for a direct strategy conversation, or send through your website and requirements for an initial review.