Account and campaign structure
Review targeting, campaign segmentation, budgets, bidding and structural inefficiencies.
Google Ads Management Melbourne
Turn Melbourne search demand into measurable enquiries.
Direct senior Google Ads management focused on commercial search intent, clean measurement and better-quality leads—not inflated click counts.
SENIOR GOOGLE ADS MANAGEMENT FOR MELBOURNE
Search StrategyConversion TrackingLanding PagesClear Reporting
Paid search with commercial discipline
Spend where intent and opportunity intersect.
Google Ads can generate demand quickly, but weak account structure and unclear measurement make it just as easy to waste budget.
Dave works directly across strategy, campaign structure, search terms, advertisements, landing pages and conversion quality so every optimisation connects to a business outcome.
Established Melbourne presence
Local credibility behind direct senior management.
Freelance SEO Melbourne maintains an active Google Business Profile and Google Maps listing, supported by its St Kilda Road mailing address.
Freelance SEO MelbourneGround Floor
470 St Kilda Rd
Melbourne VIC 3004
Mailing address. Google Ads strategy and management are arranged directly with Dave Hobbs.
What management includes
Control across the full paid-search journey.
A focused senior service for Melbourne businesses that need accountable decisions rather than layers of account management.
01
Search campaign strategy
Structure campaigns around commercial intent, service priorities, Melbourne targeting and realistic conversion goals.
Discuss your account 02Keyword & query control
Build focused keyword coverage, negatives and match-type controls to reduce irrelevant spend.
Discuss your account 03Conversion tracking
Align forms, calls, key actions and landing-page outcomes so optimisation is based on meaningful leads.
Discuss your account 04Landing-page alignment
Improve message match, relevance and conversion pathways between each advertisement and destination page.
Discuss your account 05Ongoing optimisation
Review search terms, bids, budgets, devices, locations, schedules and creative performance every month.
Discuss your account 06Commercial reporting
Report on spend, conversions, lead quality and next actions—not surface-level click metrics.
Discuss your accountStandalone Google Ads audit
Find the wasted spend before changing everything.
Obvious signs of budget depletion can often be identified in the first five minutes of an account review. The full independent audit then validates the causes, quantifies the waste and sets out corrective priorities before you commit to ongoing management. Pricing is quoted according to account size and complexity.
Request an Ads auditQueries, tracking and waste
Identify irrelevant search terms, missing exclusions, measurement gaps and avoidable spend.
Prioritised audit roadmap
Receive clear findings and recommended actions across campaigns, advertisements and landing pages.
GOOGLE ADS PRICING
INITIAL SETUPFrom $1,500
MONTHLY MANAGEMENT$950 / month
MINIMUM TERM180 days
AD SPENDAdditional
Straightforward commercial terms
Know the management cost before we begin.
The initial setup covers strategy, account structure, campaign creation and measurement foundations. Ongoing management covers optimisation, search-query control, budget decisions and reporting.
- Setup fee from $1,500
- Management fee $950 per month excluding GST
- Minimum management term of 180 days
- Google advertising spend is additional and paid separately
Where paid search fits
Built for accountable lead generation.
The strongest opportunities usually involve clear commercial intent, valuable enquiries and landing pages capable of converting demand.
PROFESSIONAL & HEALTH
High-value decisions
Capture urgent and considered searches while controlling geography, messaging and enquiry quality.
Discuss your market TRADES & LOCAL SERVICESCalls and quote requests
Build tightly themed campaigns around priority services, service areas and profitable lead types.
Discuss lead generation ECOMMERCE & B2BRevenue and pipeline
Connect product or solution demand with measurable purchases, qualified forms and sales opportunities.
Discuss growthSEO + Google Ads alignment
Use paid-search data to sharpen organic growth.
Real search-query and conversion data can reveal which topics, services and landing pages deserve long-term SEO investment. Strong organic pages can also improve paid relevance and conversion performance.
Discuss a combined strategyADSImmediate intent data
+SEOCompounding visibility
BETTER SEARCH INVESTMENTThe management process
Audit. Build. Optimise. Report.
Audit
Account structure, tracking, search terms, spend quality and landing pages.
Build
Campaigns, keywords, exclusions, advertisements and conversion measurement.
Optimise
Queries, bids, budgets, creative and landing-page insights refined continuously.
Report
Lead volume, cost, quality and commercial priorities guide the next month.
Request an Melbourne Google Ads review
Is your current ad spend working hard enough?
Send through your website, priority services and approximate monthly ad budget. Dave will review whether the opportunity and management model are a sensible fit.