The beginning
Started working in search while websites were hand-built, rankings were less documented and practical experimentation mattered.
Dave Hobbs · Senior SEO Consultant
Experience is useful when it improves the next decision.
Dave Hobbs has worked in search since 1999—long enough to see tactics come and go, and experienced enough to know which principles continue to produce commercial value.
27+years of hands-on SEO1,000+client strategies
SEARCH EXPERIENCE THAT PREDATES GOOGLE’S DOMINANCE
SEO Since 1999Direct Senior AccessAustralia + UKCommercial Focus
Not an agency production line
Senior judgement stays involved from diagnosis to delivery.
Freelance SEO exists for businesses that want experienced thinking without the distance and hand-offs that often come with a large agency structure.
Dave works directly with business owners, marketing leaders, developers and internal teams. That means the person diagnosing the opportunity is also shaping priorities, reviewing implementation and accounting for the result.
The work is deliberately practical: understand how the business makes money, identify what is obstructing search performance, and concentrate effort where it can create measurable value.
A career lived through search’s evolution
From hand-built websites to AI discovery.
Twenty-seven years in search provides context that cannot be downloaded from a tool: pattern recognition, proportion and the confidence to ignore noise.
Search becomes a discipline
Worked through the rise of Google, link analysis, analytics, content management systems and increasingly competitive organic markets.
Technical and commercial maturity
Expanded across ecommerce, local search, mobile, structured data, conversion strategy and the realities of large websites.
SEO beyond ten blue links
Now advises across organic search, Google Ads, AI Overviews, entity visibility and the wider search-led customer journey.
Where Dave works best
Complex search problems with commercial consequences.
Strategy can span one focused issue or a connected long-term program, depending on the website, market and internal capability.
01
Technical diagnosis
Find the structural, crawl, indexation and performance issues that prevent otherwise good websites from competing.
Discuss this capability 02Search strategy
Translate rankings, intent, market demand and commercial priorities into a roadmap people can actually execute.
Discuss this capability 03Content architecture
Build useful service, category and supporting content around real customer decisions—not volume for its own sake.
Discuss this capability 04Ecommerce SEO
Connect platform structure, products, collections, technical health and conversion behaviour across complex stores.
Discuss this capability 05Local & multi-location SEO
Develop credible local visibility without relying on disposable suburb templates or exaggerated location claims.
Discuss this capability 06AI search visibility
Strengthen entity clarity, authority and citation-worthiness for AI Overviews and conversational discovery.
Discuss this capabilityWORKING PRINCIPLESClear thinking over theatre.What clients can expect
01
Evidence before assumptions
02
Priorities before activity
03
Commercial outcomes before vanity
Straight answers and accountable advice
SEO should become clearer once an expert is involved.
A senior consultant should reduce confusion, explain the trade-offs and help a team choose what matters now—not create dependency through jargon.
Dave is candid about what can be influenced, what will take time and where SEO may not be the best immediate investment. That honesty is part of the service.
Broader search leadership
Organic, paid and AI discovery work better together.
Modern search strategy crosses technical SEO, content, authority, conversion, Google Ads and emerging AI interfaces. Dave helps teams connect these channels so insights are shared and investment is not duplicated.
Discuss your search strategySEOCompounding visibility
+AI + ADSNew discovery signals
ONE COMMERCIAL SEARCH STRATEGYTalk directly with Dave
Bring the website. Bring the problem.
If you need experienced diagnosis, a practical roadmap or ongoing senior SEO leadership, send through the context and start with a direct conversation.