Product discovery
Make products eligible, understandable and visible across organic search, Shopping surfaces, visual results and product carousels.
Ecommerce SEO Services Australia
Turn product visibility into organic revenue.
Senior ecommerce SEO strategy connecting product data, category architecture, technical foundations and customer intent—led directly by Dave Hobbs.
BUILT FOR THE COMPLEXITY OF ONLINE RETAIL
Google SearchMerchant CentreOrganic ShoppingAI Discovery
Beyond category-page copy
Your catalogue is a search ecosystem.
Ecommerce SEO is not simply adding keywords to collections. Every product attribute, feed field, filter, canonical and internal link influences how search engines interpret the store.
The objective is to build a connected system—from clean product data and intentional categories through to discovery, engagement and checkout.
The four growth pillars
One strategy across the entire store.
Fixing isolated pages rarely creates scalable growth. These four pillars work together to strengthen visibility across the catalogue.
Category demand
Build collections and category pathways around the way customers search—not simply the way inventory was uploaded.
Technical scale
Control faceted URLs, canonicals, crawl paths, duplication, sitemaps and indexation across growing catalogues.
Revenue performance
Connect search visibility to product engagement, conversion behaviour, assisted revenue and commercial priorities.
PRODUCT ATTRIBUTESEARCH SIGNAL
Title + brandStrong
GTIN / MPNVerified
AvailabilityCurrent
CategoryMapped
Image qualityOptimised
Product data is SEO infrastructure
Help Google understand exactly what you sell.
Clean product information influences eligibility and presentation across Shopping, product snippets, image-led discovery and organic search features.
- Titles, descriptions and Google product categories
- GTIN, MPN, brand, price and availability
- Variants, parent products, images and policy signals
- Merchant Centre diagnostics and feed errors
Engagement scope
What ecommerce SEO work can include.
The priorities depend on your platform, catalogue, technical condition and current organic footprint. The strategy is tailored rather than forced into a fixed package.
Discuss your store01Google Merchant Centre review
02Product feed optimisation
03Organic Shopping visibility
04Category and collection SEO
05Product page optimisation
06Technical ecommerce SEO
07Structured product data
08Internal linking strategy
09Indexation and crawl control
10Conversion pathway review
Platform expertise
Different platforms. Different constraints.
Every ecommerce stack creates its own opportunities and technical friction. Your plan needs to respect how the platform actually works.
SHOPIFY
Shopify SEO
Collections, products, themes, apps, structured data, feeds and Merchant Centre.
Explore Shopify expertise WORDPRESSWooCommerce SEO
Categories, attributes, indexation, schema, plugins, feeds and content architecture.
Explore WooCommerce expertise COMPLEX COMMERCEMagento & BigCommerce
Large catalogues, faceted navigation, crawl efficiency and enterprise architecture.
Explore enterprise expertiseThe ecommerce SEO process
Audit. Map. Optimise. Grow.
Audit
Store, feeds, Merchant Centre, architecture and organic visibility.
Map
Product groups, category gaps, intent and priority revenue pages.
Optimise
Data, pages, schema, internal links and technical foundations.
Grow
Visibility, clicks, conversion and organic revenue inform iteration.
Request an ecommerce SEO review
Where is your store losing search opportunity?
Send through your platform, product range and current SEO goals. Dave will review where stronger discovery, category visibility and organic revenue may be possible.