Work directly with Dave Hobbs, an Australian SEO consultant with 26+ years of experience identifying the technical barriers that stop websites from crawling, indexing, ranking and converting properly.
I do not rely on software alone. I work from the very essence of your website’s core — structure, source, crawl paths, indexation signals, internal linking, performance and search engine accessibility — to establish the foundations that produce results, time and time again.
Find what Google can access, what it ignores, what should be indexed, and what may be holding important pages back.
Improve site structure, URL hierarchy, internal links and page relationships so search engines understand your website faster.
Review speed, Core Web Vitals, mobile usability, rendering and technical bottlenecks impacting rankings and conversions.
Go beyond automated audit exports with experienced technical review, source-level inspection and practical recommendations.
Send through your website, current issues and SEO goals. I’ll review whether technical SEO is the right starting point for improving your search visibility.
Strong rankings are rarely built from content alone. Your website needs clear architecture, clean crawl paths, accurate indexation signals, fast performance, structured data and internal authority flowing to the pages that matter most.
Review how search engines crawl your website, including robots.txt, XML sitemaps, crawl paths, blocked resources and unnecessary crawl waste.
Identify pages missing from Google, low-value pages being indexed, canonical issues, duplicate URLs and incorrect noindex directives.
Improve how authority flows through your website so priority service, category and commercial pages receive stronger internal support.
Review performance issues affecting load speed, Core Web Vitals, mobile usability, server response and user experience.
Implement and refine schema markup to help search engines better understand your business, services, products and page purpose.
Support redesigns, rebuilds, platform changes and URL migrations with technical SEO planning to reduce ranking and traffic loss.
The goal is not to produce a huge report filled with warnings. The goal is to identify what actually matters, prioritise the work, and establish a stronger technical base for long-term organic growth.
Review your website manually from the source, crawl data, search results, page structure and indexation signals.
Separate genuine SEO problems from low-value software warnings that may not meaningfully impact performance.
Provide clear technical recommendations that can be actioned by your developer, internal team or directly where suitable.
Monitor improvements through Search Console, ranking movement, crawl behaviour, indexation changes and enquiry growth.
SEO tools are useful, but they are not a replacement for experience. Many technical problems require understanding how websites are built, how search engines interpret them, and how small structural issues can restrict growth.
I have worked through the evolution of search from hand-built websites and raw HTML through to WordPress, Shopify, Magento, WooCommerce, JavaScript frameworks, ecommerce platforms and complex modern CMS environments.
Different platforms create different SEO problems. I review the actual technical environment your website is built on and provide practical recommendations based on what will improve search visibility, not what looks good in an automated report.
Review themes, plugins, indexation, Elementor structures, WooCommerce settings, schema, internal links and site speed.
Improve collection structure, product indexing, duplicate URLs, canonicals, theme performance and internal product discovery.
Strengthen category architecture, product visibility, faceted navigation, crawl efficiency and revenue-focused search pathways.
If your website is not ranking, not indexing properly, underperforming after a redesign, or simply not producing enough organic enquiries, the issue may be sitting deeper inside the technical foundations.
Request a Technical SEO Review