Diagnose
Current rankings, technical health, Melbourne competitors, landing pages and enquiry performance.
Senior SEO Consultant Melbourne
Compete where Melbourne customers make decisions.
Direct senior SEO consulting backed by a Melbourne mailing address and active Google Business Profile, for businesses competing across Victoria and national search markets.
ESTABLISHED MELBOURNE BUSINESS PRESENCE
Google Business ProfileGoogle Maps ListingSt Kilda Road AddressDirect Senior Consulting
Senior expertise, without agency layers
One experienced consultant connecting the whole strategy.
SEO performance is rarely solved by one isolated task. Technical strength, service relevance, useful content, authority and conversion pathways need to work as a connected system.
Dave works directly with Melbourne businesses and internal teams, bringing 27+ years of search experience to diagnosis, priority-setting and execution—delivered remotely from Perth across Australia.
Melbourne SEO capabilities
Visibility across the full search journey.
The service mix adapts to your market, website and growth model instead of forcing every Melbourne business into the same monthly package.
01
Local SEO Melbourne
Strengthen service relevance, location signals, Google Business Profile visibility and high-intent local enquiries.
Discuss this capability 02Technical SEO
Resolve crawlability, indexation, schema, internal linking, performance and architecture constraints.
Discuss this capability 03AI search strategy
Build entity clarity, topical authority and content foundations supporting AI Overviews and conversational discovery.
Discuss this capability 04SEO + Google Ads alignment
Connect keyword intent, landing-page relevance and conversion pathways across paid and organic search.
Discuss this capability 05Topical authority
Develop connected service clusters and supporting content for deeper subject and market relevance.
Discuss this capability 06Conversion SEO
Turn better visibility into calls, forms, quote requests, bookings and measurable lead quality.
Discuss this capabilityMELBOURNE SEARCH LANDSCAPE
COMMERCIAL INTENTServices + solutions
LOCAL INTENTMelbourne + VIC
TRUST SIGNALSGBP + Maps presence
CONVERSIONCalls + qualified leads
Local relevance with commercial purpose
Target Melbourne demand without creating location spam.
The strategy maps genuine services and search intent to strong pages, supported by a real Melbourne presence, proof and authority—not cloned suburb templates.
- Priority Melbourne service and solution searches
- Established Google Business Profile and Maps presence
- Victorian location signals and useful market context
- Clear landing pages built to convert enquiries
Local strength with national ambition
SEO across the Melbourne economy.
Useful for established Victorian businesses competing in one of Australia’s most sophisticated search markets while expanding interstate or nationally.
PROFESSIONAL, HEALTH & EDUCATION
Trust-led discovery
Professional firms, clinics, specialists and education providers building visibility around expertise and high-value decisions.
Discuss market visibility TRADES, INDUSTRY & LOCAL SERVICESMulti-area lead generation
Builders, manufacturers, contractors and home-service businesses competing across metropolitan Melbourne and regional Victoria.
Discuss service-area growth ECOMMERCE, RETAIL & TECHNOLOGYBroader market reach
Online retailers, SaaS businesses and growth brands reaching Melbourne customers and national buyers.
Discuss broader growthOrganic + paid alignment
Use every search insight twice.
Where Google Ads is part of the acquisition mix, search-term and conversion data can sharpen landing-page priorities, while stronger relevance and on-site experience support both organic performance and paid efficiency.
Discuss SEO and Google AdsSEOLong-term demand capture
+ADSImmediate intent data
BETTER LANDING-PAGE DECISIONSThe Melbourne SEO process
Diagnose. Prioritise. Execute. Measure.
Prioritise
Services, search opportunities and location signals ranked by commercial importance.
Execute
Pages, technical fixes, content, authority and conversion improvements delivered coherently.
Measure
Visibility, traffic, calls, forms, lead quality and revenue inform the next priorities.
Melbourne mailing address & Maps presence
A genuine Melbourne footprint supporting local visibility.
Freelance SEO Melbourne maintains an active Google Business Profile and Google Maps listing, reinforcing a consistent local business presence alongside direct senior consulting.
Freelance SEO MelbourneGround Floor
470 St Kilda Rd
Melbourne VIC 3004
Mailing address. Consulting and strategy sessions are arranged directly with Dave Hobbs.
Request a Melbourne SEO review
Where is your next search opportunity?
Send through your website, key services and target market. Dave will review whether organic SEO, local search, Google Ads alignment or a combined approach makes sense.