Learn practical SEO from Dave Hobbs, a Freelance SEO Expert with 27+ years of hands-on search engine optimisation experience. This one-day workshop is built for business owners, marketing teams, website managers and anyone who wants to understand how SEO actually works.
Register Your InterestIncludes course notes, practical exercises, templates, certificate of completion and 3 months of online post-course support.
Enquire NowThis Essentials SEO Beginners Training Course introduces participants to the foundations of Search Engine Optimisation. The course combines SEO concepts, live demonstrations, practical exercises and real-world examples so attendees leave with a working understanding of keyword research, on-page SEO, technical SEO, off-page SEO and performance reporting.
This course is designed for beginners and non-technical participants who want a practical understanding of SEO without being overwhelmed by jargon.
By the end of the training day, participants will understand how search engines rank websites and how to create a practical SEO action plan for their own website or business.
Understand how Google discovers, crawls, indexes and ranks website pages.
Learn how to find relevant keywords using free and paid SEO tools.
Optimise titles, headings, content, internal links, images and page structure.
Identify common technical issues affecting crawling, indexing, speed and performance.
Understand backlinks, citations, brand mentions and safe link-building opportunities.
Interpret Google Analytics and Search Console data to measure SEO performance.
The workshop runs for approximately 6.5 hours including breaks and is structured around practical SEO activities that can be applied immediately.
Participants receive practical resources designed to make SEO implementation easier after the workshop.
PDF resources for reviewing the key concepts covered during the day.
Online post-course support for questions after the training session.
A practical template for prioritising SEO tasks on your own website.
A structured spreadsheet for organising target keywords and page mapping.
The course includes informal knowledge checks and practical exercises throughout the day. Participants can also complete an optional short assessment at the end of the course. A Certificate of Completion is issued by Freelance SEO.
Short exercises and review points throughout the workshop.
A simple end-of-course review for participants who want to test their understanding.
Certificate of Completion issued by Freelance SEO.
Dave Hobbs brings more than 27 years of practical SEO experience into a beginner-friendly training format focused on real-world application, not theory for the sake of theory.
Complete the form below to enquire about upcoming SEO training course dates, classroom availability, virtual delivery options or private team training in Adelaide.